Buyers Are Back. And They're Quietly Getting Ahead of You.

Buyers Are Back. And They're Quietly Getting Ahead of You.

Buyers are online, applying, and getting pre-approved before most sellers even notice.

Google searches for “homes for sale” surged in July while rates were still in the high sixes. Buyers weren’t waiting.

Then rates dropped again. August 7 hit 6.55 percent. By August 13, we were at 6.53 percent. That’s the lowest of 2025.

Mortgage applications jumped. Buyers moved.

When rates drop, buyers move. Period.

Search Spikes Always Lead Buyers

When Google traffic hits two-year highs, it’s not random. Search is the first signal. Showings come next. Offers follow.

Applications Are Jumping

According to the Mortgage Bankers Association, purchase apps rose 1 percent week-over-week and 17 percent year-over-year. That’s not hesitation. That’s movement.

If You’re Selling, Here’s the Window

More buyers means more activity. More showings. More competition. More leverage if you’re ready.

You don’t need 12 offers. You need the right one. That buyer is probably scrolling right now.

How to Catch This Wave

Serious about selling? Get positioned to win:

• Price it right. Don’t chase the market. Lead it.

• Stage it right. Staged homes sell faster and for more.

• Show up strong online. 93 percent of buyers are searching before they ever tour.

The window is open. But not for long.

If your home isn’t in play, it won’t be in the running.

Want to catch serious buyers while they’re still active? Let’s talk.